The world of social media is opening up a vast array
of possibilities for businesses, particularly in raising brand awareness and
reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and
Instagram effectively can really give companies an advantage over their
competitors, but it requires getting enough followers to make a difference. As
social media has matured, it has also become apparent that getting a lot of
followers isn’t the only key to success; they have to be quality followers. With
that in mind, here are several ways you can get good followers for your various
social media outlets.
Use social
media buttons
Don’t ignore the other ways you can reach customers.
Think about how many people have access to your website or blog. If you don’t
have social media buttons in an easily accessible place on those outlets, you
definitely want to fix that. Also make sure to include ways for people to
follow you in all your other outreach efforts. Including your Twitter handle on
outreach emails can make a big difference. Also, don’t forget to place follow
buttons on other social media sites (i.e. putting your Instagram page link on
your Facebook page).
Be active
You got to be active on social media if you want to
get more followers. If you never post updates on Facebook or if you rarely
tweet on Twitter, people won’t think to follow you. Tweeting frequently or
posting fun pictures on Instagram daily will definitely increase your chances
of gaining good followers who are eager to see what your business has to add to
the conversation.
Hashtags are
a must
Facebook and Twitter are easily the most popular
social media outlets in the world, so using them is likely a very good idea.
But to get more quality followers, you need to do more than just tweet or post
updates-you business with others who are talking about the same subjects. You
can even use hashtags that are trending to really see a boost in followers.
Timing is
important
You can post all day long if you want, but if you’re
not seeing a bump in the number of followers, it might be because you’re not
posting at the right time of day. Posting during peak activity hours will help
you get noticed much more quickly.
Engage
Not everyone will be interested in what you have to
say. That’s why you need to list those people who will take an interest in your
business. Once you’ve done that, you have to engage with them, commenting on
their posts, complimenting their insights, and following them when you can.
Once they see how interested you are in what they say, they’ll be more
interested in following you.
Share good
content
If you’re filling up people’s timelines with easily
dismissible material, you’re doing it wrong. Make your content count by posting
things that are informative, entertaining, inspirational, intriguing, or a
combination of the above. If you show how much you care about your content,
people will value what you say a lot more, and you’ll get more quality
followers.
Getting followers can be a challenge, but getting
quality followers is an even bigger hurdle. By following these tips, you’ll be
sure to get the best followers for your business and make your social media
sites a must-visit destination.
THE BEAUTY
OF BUDGETING
Can you name a company that does not have a budget? Do
not spend too much time thinking about it because there aren’t any.
Successful businesses around the
world have one thing in common: they budget their money. And they do it because
it works. But although making money and making a budget appears to go together.
It appears that the mostpeople do not have or correctly use a personal budget.
In this article, we will show you
how to get a better idea of how you spend your money by putting together – and
sticking to – a personal budget.
Get
over the terminology
Part of people’s aversion to
budgeting may be rooted in language. The word “budget” – much like the word
“diet” – has negative connotations. Budgets and diets are viewed as restrictive
reminders of things we cannot have. This is linguistic nonsense.
A budget and a diet are both tools.
If the tools are used properly, they lead to a desired outcome. Nobody dislikes
the word “shovel”, even though the use of the shovel requires effort. People
use a shovel to dig a hole.
They use a diet to develop a healthy
body, and they use a budget to develop a fiscally responsible lifestyle. If it
makes you feel better about the process, drop the word “budget” and call it a
“spending plan”.
Instead of viewing the plan as
restrictive, think about the things it allows you to buy. After all, a budget
is nothing more than a plan for how you will spend your money.
Start
with your bills
Many people complain that they can’t
create a budget because they don’t know exactly how much money they will earn
in a given week.
While it is true workers earning an hourly wage or
working on commission might not get the exact same dollar figure in each
paycheck, the amount that you earn has much less to do with the basics of
budgeting than the amount you spend.
Instead of focusing on whether you
earn enough each month, focus on your monthly spending. The question is simple:
where does your money go?
Regardless of how much you earn or
when you earn it, everybody has fixed expenses, such as the following:
·
Mortgage payments
or rent
·
Transportation
(car payment, gasoline, train or bus pass, etc.)
·
Utilities
·
Food
·
Insurance
If
your recurring expenses don’t add up to the amount of your monthly income, your
next step should be to save the receipts from every purchase that you make next
month and use them as the basis for creating additional categories or adjusting
the numbers in the existing categories.
Beyond
the basics
Once
you have the fixed expenses covered, it’s time to plan for the variables, such
as the following:
·
Birthdays/holidays
·
Gym membership
·
Pet care
·
Haircut
·
Clothes
·
Vacation
·
Entertainment
These
items are listed as variables for two reasons. The first reason is that these
expenses vary from month to month. The second is that if you don’t have the
money to cover these expenses, the expenses can be reduced or eliminated
without too much difficulty. For example, if you are out of money, the
entertainment budget takes a hit and you stay home of Friday night, or you
don’t buy those new shoes that you have been considering. Part of taking
control of your money is learning how to exercise some discipline in your
spending habits.
Look
at your income
Now
it’s time to take the theoretical aspects of budgeting and apply them to your
life. Take a look at your monthly income. How much are you bringing in on your
worst month? Compare that number to the amount that you are spending.
Ideally,
the income is larger than the output. If so, it’s time for personal savings
plan. In other words, don’t spend everything you earn – save some for yourself.
If
you are spending more than you are earning, it’s time to review your spending
habits. When the expenditures are larger than the income, you have two choices:
increase your income or cut the expenses.
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